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AI Insights · Timothy · April 2021

Q1 2021 Performance of Top Virtual Fitness iOS Apps in the US

An overview of the first quarter of 2021 for top virtual fitness programs on the iOS platform in the United States, showcasing user engagement and financial trends. Insights reveal fluctuating download rates and active user numbers across popular apps.

Q1 2021 Performance of Top Virtual Fitness iOS Apps in the US

In the first quarter of 2021, the virtual fitness industry has seen varied performance among the top iOS applications in the United States. Data sourced from Sensor Tower provides a glimpse into the downloads, revenue, and active user trends for these leading fitness apps.

Peloton: Fitness & Workouts showed a decreasing trend in downloads from approximately 70K to 28K, with revenue peaking mid-quarter at over $600K in the last week of February. Weekly active users also saw a decline from nearly 400K to 353K.

The onX Hunt: GPS Hunting Maps app experienced a significant drop in downloads, starting the quarter at about 45K and ending at 14K. Revenue initially decreased but later picked up, reaching nearly $500K in the last week of March. Active users dipped to around 78K in February but slightly recovered to 86K by the end of March.

For Fitbit: Health & Fitness, downloads began at 121K and had a slight decrease to 52K. However, revenue saw an upsurge in late March, hitting over $500K. The app maintained a robust active user base, starting with over 2.3M and closing the quarter with a comparable figure.

Workout Planner Muscle Booster started with downloads around 39K, peaking at 49K in early January before falling to 29K by the end of March. Revenue fluctuated, with a notable increase to over $200K in the first week of March. Active users peaked in early January at 73K, then dropped to around 41K.

Lastly, Strava: Run, Bike, Hike saw downloads decrease from 31K to 21K. Revenue experienced ups and downs, with a high point of over $180K in the third week of February. The app's weekly active users started strong at 904K, dipped in February, and then climbed to reach 913K by the end of the quarter.

For more detailed insights and data analysis on the virtual fitness app market, Sensor Tower offers comprehensive reports and analytics.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021